DRIN

Ideation of the name and visual identity of the co-working space “DRIN”, a project for young creative minds developed by the Province of Bolzano and Ascolto Giovani.

DRIN takes place in a structure of the ‘70s situated in Corso Italia, in Bolzano. The name is an onomatopoeic word that reminds the sound of the phone, recalling the previous function of the building. Furthermore, the Ex-Telefoni di Stato building was extremely important for people in a time when phones did not exist at home. It was the place where people went to communicate with relatives and friends who lived far away. Similarly, DRIN is a project that gives people a place where to shape their talent, confront with other talented minds, communicate their ideas and share them with the outside.

Bolzano is a bilingual city and I wanted a name that could work both in German and Italian. DRIN is a German slang word that means “inside”, and it sounds like an invitation to go in and discover the place.

I chose to put every single letter inside a circle, like on the keyboard of old phones and, from a design point of view, to make the logo playful and flexible.

The orange I chose comes from the ‘70s, it is synonym of power, energy and creativity and it hopefully brings some of the positive and revolutionary feeling that characterized that years

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http://www.provincia.bz.it/arte-cultura/giovani/drin.asp - facebook: drin - instagram: @drinbz